Through a visual portrayal of thoughts, sounds, actions, and ideas, training materials are turned into effective lessons that keep people engaged. Using sequential art, more commonly known as comic strips shows learners the larger picture. Comic strips in advertising peaked in popularity in the 1930's and 1940's, catering largely to people whose grasp of English was poor, but could follow the actions of comic strip characters.Įstablished tool in the education and training field. Ĭomics in advertising is an old strategy that may be on the verge of a revival, thanks in part to the rising popularity of graphic novels. ![]() More important, graphic narratives offer a glimpse at potential issues that staff and customers will encounter when using and getting support for products or services.Ĭomic about IT outsourcing, written by Sandeep Sood and drawn by Aron Bothman. CONCEPTS AND COMICS Teacher: Tony WhittinghamĪ product story in a graphic style - using characters as part of their story - helps people inside your company understand realistically how their products and services will be used. The purpose of using sequential art is to help readers develop empathy through dramatic narration and illustration. ![]() ‘ Understanding Comics ‘ defines comics as: “ sequential art”.
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